THE TEETERING TENTPOLE

Adults are not shunning adult entertainment, but they are shunning adult entertainment at the multiplex. The modern tentpole has become a dangerous feat of cross-generational engineering whereby the MCU flick or the Fast/Furious sequel has really become a one-size-fits-all offering. Since adults can get a deluge of good-to-great adult-skewing entertainment via cable, streaming and VOD, be it the movies they ignored in theaters or quality episodic television, the theatrical adult movie now faces a massive uphill battle. To survive today, especially if you’re not a tentpole, you almost have to either be a kids flick that adults can enjoy (Jumanji) or an adult movie that kids can enjoy (Greatest Showman).”

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Erik Lokkesmoe