Champagne & Aspirin
Finding Funders & Partners Who Stay Through the High-Fives & Headaches
A sharp little field guide to finding partners, not guests — the funders and collaborators who share both the champagne (the wins) and the aspirin (the setbacks). Ten quick chapters on telling partners from spectators, building trust years before you need it, getting into rooms where decisions happen, pricing the "doors" into your project, asking for more than money, and structuring deals so alignment survives the contract. The question underneath it all: who shows up the morning after a soft launch?